Duplication Centre

Unless you have major label money behind you, the ability to self-promote your music is one of the most important skills you can have. When you don’t have money to hire PR people to run media campaigns for you, it is up to you to make sure people know about the music you are making. Getting started can be a little overwhelming, however there are steps you can take that will help you start out on the right foot.

Identify Your Goals –  Try not to cover too much ground. Have a specific campaign in mind to promote a specific thing, such as a new single or album, a show or gig, or a website. Once you know what to promote, you will be able to make clear goals for yourself. With these goals in mind, you’ll find it easier to come up with promotion ideas and judge their success.

Promote your music

Target the Right Audience – especially important if you are on a budget. No point wasting time and money letting a Hip Hop magazine know your new Folk album is out. With your promotional goals in mind, figure out who your target audience is. For example if you have a limited edition single coming out, your primary audience is your band mailing list, plus the media.
Have a Promo Package ready – this should include:

• A press release
• Any previous media coverage
• A short band/artist bio
• Contact details including email
• Colour photo or web link to one
• CD (this maybe a demo or the latest album)

Find your Niche – Try to find something that will make people more curious about you – give them a reason to want to know more. You don’t have to devise a huge, designed persona, but giving people a reason to check out your show or your CD before the others can only help.

Bribe Them – Even media people and label bosses love getting something for nothing, and you’ll whip your fans into a frenzy (and get new fans) by giving stuff away. One idea is to give away CD singles at a gig to every person who signs up to your mailing list.

Branding – Get your name out there. Make up stickers, posters, badges etc. and leave it anywhere you can. Soon, your name will be familiar to people even if they don’t know why.  And next time they see your advert for a gig – they may decide to check you out.

Keep Track of Your Contacts – Keep a database on your computer for the industry people you have met and another database of fan contacts. These databases should be your first port of call for your next promotional campaign.
So as you can see having CDs of your music is an essential part a campaign. It’s important to use a professional, effective and affordable company like Duplication Centre or Replication Centre to help create these CD used in this self-promotion process.

The movie industry’s worst nightmare is not just that sales of high-margin discs will continue to fall – it is that, as digital services grow, new players (notably Apple) will come to dominate sales, just as it has taken the lead in music with iTunes.

Record labels let the computer industry corner the market. First, illegal file-sharing sites such as Napster became music distributors. Then, legal ones took over – iTunes has racked up almost 10 billion sales putting money into the pocket of Apple boss Steve Jobs, not the music industry.

Ultraviolet is a grand plan for Hollywood to get right everything that the music industry has got wrong.

Movies have one big advantage over music – digital film files are so big that they are hard to stream and download quickly. The new-generation 3D films are even bigger. That makes it more likely that consumers will continue to buy discs.
Moreover, physical discs are more user-friendly than downloads – you can take a disc to a friend’s house; pop it in any portable player or even play it in your car. None of these are possible easily with a digital download.

The idea behind Ultraviolet, or UV, is simple – consumers would buy a new type of Blu-ray disc with UV technology built in. The discs work on existing Blu-ray machines, and will cost about the same as normal Blu-ray discs. What is new, however, is that the UV discs are bundled with a licence to view anywhere, anytime, on any device for ever. As well as watching the disc instantly at home, we will be able to watch it by downloading it from the web and saving it so that we can watch it on a laptop, smartphone, tablet or games console. Also, we would be able to stream it live to a computer or TV while away from home, as well as legally make a single copy onto a disc.

All the big studios (except Disney) are members of the consortium behind UV, and Sainsbury’s will be the first big retailer to sell UV discs from next year.
UV is being launched in Britain first, as new figures reveal that we spend more on home entertainment than anyone else on the planet – and we make more digital copies of the movies we buy than anyone else.

When it comes to films, people like physical discs, but they also want to enjoy film in new digital ways. UV is a dead-easy way allowing them to do both. You buy it once but you can enjoy it everywhere – for ever. It’s user-friendly and future-proof!

When looking at packaging DVD’s and CD’s you could consider the Digipak as an attractive modern alternative to jewel box packing.

CD DigiPaks are especially popular in the music industry for CD albums as well as multiple CD disc sets. Digipak-style packaging is often used for CD singles or special editions of CD albums and the tall DVD Digipaks are often used as a premium package for DVDs and DVD sets. CD Digipaks were originally only seen as limited edition or specialist CD products. However improvements in CD production and CD packaging printing techniques has meant that this sleek CD packaging solution is now available at much lower quantities and at much lower prices.

What are digipaks and why are they special?

Digipaks are a custom printed card packaging that can hold one or more CDs which are held in place with plastic trays. These CD flexitrays are glued into the digipak packaging. As it is made mostly from thick card, the digi-pack is practically shatterproof as well as allowing for a fantastic graphic display.

The most common CD Digipaks is the 4 panel which opens like a book. However 6 panel CD Digipaks are also very popular, providing a larger canvas for CD artwork and text information about the CD. The 8 panel digiPaks is ideal when you have a lot to say about your music, with a total of 8 panels of print available, you can be sure there is lots of space to print your photos, band information and lyrics of your tracks. Many UK companies do not have the facilities to manufacture digiPaks, however Replication Centre can offer 4,6,8 and DVD Digipaks.

The DVD Digipak is a popular alternative to the DVD box. It is now widely used for feature film DVD releases which are special editions because it increases the value and creates a premium product.

Digipak-style packaging is made mainly from cardboard which can be considered the more eco-friendly packing solution however it can also be seen as less resistant to wear than CD jewel cases. Replication Centre solves this issue by applying a protective gloss or matt varnish to CD/DVD Digipak packaging.  As an extra plastic coating either matt lamination or glossy lamination gives the Digipack even more rigidity, providing not only increased durability but also making the surfaces more water resistant.

In all, Digipaks give a product an expensive professional look and feel – especially when combined with, well designed CD artwork, for an affordable price.

Traditional archive and modern cd archive

Optical disc media is maintaining its strong position in the archive and storage industry. It seems like it has almost battled paper, microfiche and tape and is ready to face new challenges from hard drives, flash media and cloud – based systems. The global recordable and re-recordable optical disc production reached 18,6 billion disc in 2009 which holds nearly 50 % of global (re-)recordable optical disc production.

The secret of its ongoing success lies in three factors. It has the lowest cost- per-gigabyte compared to solid state and hard disc drives. It’s fully portable and easy to use. In addition, there are a plethora of compatible CD writers and burners available.

The future for optical disc media looks bright, especially that BD and DVD format are joining the game while new markets like video archiving, surveillance, law enforcement and medical services are emerging. The multilayer capability of BD – R provides large data capacity, up to 100 gigabytes on a single disc. It’s perfect for passing archiving, where there is no need for regular updates. The main drawback is its increased instability caused by its multi-layer capability. But there are solutions developed to guarantee the durability and reliability of the discs used by the archive industry. One of them is using 24-carat gold reflective layer, which prevents corrosion and oxidation.

No matter how sophisticated the solutions are, it is still recommended to test the archiving media at least once in two years to assure the data is still readable.

Another opportunity is a newly launched low-reflective M-Disc which uses DVD+R specifications. It allows for permanent storage and the DVD+RW reflectivity makes its production more economical, because less power is required to get enough power absorbed for recording the data.

In order to burn M-disc you need a special M- Writer which can be configured to act like a standard DVD-recordable drive.

However, if you want to be sure that your archives will survive as long as you want, the best option is still to use combined solutions as no media is perfect.