Duplication Centre

In order to make your discs look their best, it is very useful to consider the packaging you would like to put them in. A quick list of packaging types follows:

• Spindles. Not very stylish, but they are very space efficient, these are the same kinds of packaging as you find bulk discs sold in. About the only things you can do for labeling are placing a piece of paper (or a stick-on disc label for that matter) on top of the box, or wrapping some kind of a label around the sides.
• Plastic disc sleeves. These are thin pieces of plastic which have a closing flap like an envelope.
• Cardboard disc sleeves. Unlike the plastic sleeves, these are rigid and can be printed with a full-color design on the front and back.
• Digipacks. These are a combination of a rigid plastic tray and a cardboard cover. They can be printed in full color.
• Clamshells. Hard, clear plastic allowing the disc design to be seen while it is protected from damage.
• Slimline jewel cases. These are hard plastic cases designed to be thin. You can place at most a small booklet in the case front, and no back material is possible.
• Jewel cases. These hard plastic cases can handle both front and back inserts.
• Double jewel cases. They hold two disks instead of one.
• DVD cases. These are the standard “tall” cases that DVDs come in at the store. They can contain a book in the front, and can have a full color printout inserted into them.
• Double DVD cases. As before, but they are able to hold two discs.
• Blu-ray cases. These are matched to the Blu-ray standards and look exactly like you’d expect: blue, and slightly different dimensions than a DVD case. They can have wraparound printed material inserted into them, as well as a booklet inside.

In addition to the packaging types, you can choose from a variety of book and wrap styles to match your cases. Each option can of course be easily printed in full color. Your choices include:

• 2 sided cards. This is in essence a single piece of paper printed front and back.
• 4 sided cards. A longer piece of paper folded in half to give the appearance of a small booklet. Twice as much space, though it must be removed from the case to read the additional information.
• 4 page DVD booklets. Like a 4 sided card but in DVD size.
• 6 sided cards. Even longer and folded in thirds to make a “Z” this will give you half again as much space, with the same caveat of needing to remove the card to see the extra information.
• 8 page booklets. Two 4 sided cards stapled together allowing for a fair amount of information and a booklet format.
• DVD wraps. These are used to wrap around a disc case (Blu-ray or DVD) and form the outer jacket. They slip under the plastic for protection.
• Double sided DVD wraps. These are exactly like the previous wraps but have been printed on both sides to accommodate clear cases. Particularly useful for Blu-rays, which are always clear.
• Rear tray cards. These sit in jewel cases and are printed to make a “back cover” for the case. They sit behind the plastic, under the disc tray.
• Double sided rear tray cards. These are exactly the same but have two sides to accommodate jewel cases with a clear tray. Generally the inside is printed with an image that translates well through the distortion of the tray.

In addition it is possible to package disc cases in cellowrap. This lends a professional air to your product that you can’t get without wrapping your cases. After all, nobody in a high street shop sells unsealed discs!

In the grand scheme you can pretty much pick and choose exactly how you want your discs to appear. They can be very simple, or extremely elaborate. The choice of how to present your discs is yours, and they should reflect the character of your project.

Unless you have major label money behind you, the ability to self-promote your music is one of the most important skills you can have. When you don’t have money to hire PR people to run media campaigns for you, it is up to you to make sure people know about the music you are making. Getting started can be a little overwhelming, however there are steps you can take that will help you start out on the right foot.

Identify Your Goals –  Try not to cover too much ground. Have a specific campaign in mind to promote a specific thing, such as a new single or album, a show or gig, or a website. Once you know what to promote, you will be able to make clear goals for yourself. With these goals in mind, you’ll find it easier to come up with promotion ideas and judge their success.

Promote your music

Target the Right Audience – especially important if you are on a budget. No point wasting time and money letting a Hip Hop magazine know your new Folk album is out. With your promotional goals in mind, figure out who your target audience is. For example if you have a limited edition single coming out, your primary audience is your band mailing list, plus the media.
Have a Promo Package ready – this should include:

• A press release
• Any previous media coverage
• A short band/artist bio
• Contact details including email
• Colour photo or web link to one
• CD (this maybe a demo or the latest album)

Find your Niche – Try to find something that will make people more curious about you – give them a reason to want to know more. You don’t have to devise a huge, designed persona, but giving people a reason to check out your show or your CD before the others can only help.

Bribe Them – Even media people and label bosses love getting something for nothing, and you’ll whip your fans into a frenzy (and get new fans) by giving stuff away. One idea is to give away CD singles at a gig to every person who signs up to your mailing list.

Branding – Get your name out there. Make up stickers, posters, badges etc. and leave it anywhere you can. Soon, your name will be familiar to people even if they don’t know why.  And next time they see your advert for a gig – they may decide to check you out.

Keep Track of Your Contacts – Keep a database on your computer for the industry people you have met and another database of fan contacts. These databases should be your first port of call for your next promotional campaign.
So as you can see having CDs of your music is an essential part a campaign. It’s important to use a professional, effective and affordable company like Duplication Centre or Replication Centre to help create these CD used in this self-promotion process.

The movie industry’s worst nightmare is not just that sales of high-margin discs will continue to fall – it is that, as digital services grow, new players (notably Apple) will come to dominate sales, just as it has taken the lead in music with iTunes.

Record labels let the computer industry corner the market. First, illegal file-sharing sites such as Napster became music distributors. Then, legal ones took over – iTunes has racked up almost 10 billion sales putting money into the pocket of Apple boss Steve Jobs, not the music industry.

Ultraviolet is a grand plan for Hollywood to get right everything that the music industry has got wrong.

Movies have one big advantage over music – digital film files are so big that they are hard to stream and download quickly. The new-generation 3D films are even bigger. That makes it more likely that consumers will continue to buy discs.
Moreover, physical discs are more user-friendly than downloads – you can take a disc to a friend’s house; pop it in any portable player or even play it in your car. None of these are possible easily with a digital download.

The idea behind Ultraviolet, or UV, is simple – consumers would buy a new type of Blu-ray disc with UV technology built in. The discs work on existing Blu-ray machines, and will cost about the same as normal Blu-ray discs. What is new, however, is that the UV discs are bundled with a licence to view anywhere, anytime, on any device for ever. As well as watching the disc instantly at home, we will be able to watch it by downloading it from the web and saving it so that we can watch it on a laptop, smartphone, tablet or games console. Also, we would be able to stream it live to a computer or TV while away from home, as well as legally make a single copy onto a disc.

All the big studios (except Disney) are members of the consortium behind UV, and Sainsbury’s will be the first big retailer to sell UV discs from next year.
UV is being launched in Britain first, as new figures reveal that we spend more on home entertainment than anyone else on the planet – and we make more digital copies of the movies we buy than anyone else.

When it comes to films, people like physical discs, but they also want to enjoy film in new digital ways. UV is a dead-easy way allowing them to do both. You buy it once but you can enjoy it everywhere – for ever. It’s user-friendly and future-proof!