The conventional way of winning new or existing business is to have corporate brochures printed that are eye catching whilst getting your sales message across to your potential client. However, there are problems associated with printed matter:
- Require large volumes to retain the quality and keep the unit cost down
- Wastage is high as information goes out of date fairly quickly
- You may have multiple products that are grouped in different brochures
- Storage can be bulky and distribution costs can be high
It would appear that nowadays people are 50% more likely to keep a CD or DVD brochure than a paper brochure. Your company or business could benefit from crossing over to this new format to promote your services.
Let’s exam some of the reasons why.
A CD brochure is practically storage free and is much simpler to find what your potential client is looking for. If your brochure contains many products and/or articles, they can be presented in an index just like at the front of a paper brochure.
Digital CD Brochures will help you to:
- Reduce costs of printing and distribution
- Increase sales and profits
- Increase circulation and readership
- Expand your marketing reach
- Create an all-inclusive and progressive presence for your company and product.
CD brochures provide a faster and more efficient way of targeting. It is fully interactive, meaning you can promote your product(s) or service(s) in an interactive environment – with video, high resolution images, specifications, articles and even videos of client testimonials. You are only limited by your imagination as to what you can display in a Digital CD Brochure. With wonderfully clear, full colour images, you cannot fail to impress your clients.
Huge savings can be made over traditional paper distribution. An existing paper brochure can be converted into a Digital CD Brochure in a matter of days, and at a fraction of the cost can be ready for Duplication, Printing and Circulation.